Four products underpinned by a single technology
Thanks to the Shopster software, a Wi-Fi router can be operated in four modes:
β’ Wi-Fi monitoring mode
β’ Hotspot mode
β’ iBeacon mode
β’ iBeacon monitoring mode
Focus Wi-Fi
Analytics
Visitor tracking based on Shopster
- Frequency
- Dwell time
- Engagement
- Cross-visits
- Entry rate
- Social profile
With Focus Wi-Fi Analytics you will be able to
- Analyze in-store customer behavior by tracking smartphone signals without Wi-Fi connection
- Complement your analytics with visitorsβ social media profiles by enabling Wi-Fi Hotspot authorization via social media
- Extend online ad targeting to offline shoppers
- Set up and analyze personalized communications with visitors by means of SMS, push notifications and context ads
- Track employee movement using iBeacons
- Set up indoor navigation in your mobile app (for shopping malls)
Gauge effectiveness of your ad campaigns
β’ Digital advertising
β’ Outdoor advertising
β’ Offline advertising
The system integrates with communications and media platforms
β’ Yandex
β’ Mytarget
β’ MaximaTelecom
Gain revolutionary insights into offline visitor data
Automated technology makes field surveys obsolete.
Analyze audience intersection with other locations
An extensive infrastructure enables you to:
β’ Segment MAC address data by areas of interest
β’Analyze intersections with other locations to drive cross-retailer promotions.
Bring online and offline together
A combination of MAC address and Cookies unleashes a number of marketing opportunities such as:
β’ Personalized online targeting
β’ Online advertisement effectiveness assessment
β’ Prospective audience profiling
β’ Analysis of audience response to ads
More than 150 satisfied customers We are trusted by companies from all over the world.
Targeting online2offline and gauging advertising effectiveness
A retailer from Scandinavia compared the effectiveness of outdoor advertising with that of
digital ads. The company used online advertising to target those customers who had already
seen outdoor advertisements. For the experiment, Shopster Wi-Fi routers were installed on
billboards and in retailerβs store.
According to the findings from this case, the conversion rate was 5 times higher for the
prospects exposed to both outdoor and online ads than for those who had only seen outdoor
ads.
Π‘ΡΠΎΠΊ ΠΎΠΊΡΠΏΠ°Π΅ΠΌΠΎΡΡΠΈ ΠΌΠ΅Π½Π΅Π΅ Π³ΠΎΠ΄Π°
Assessing Passers-By
There is often a discrepancy between the traffic outside and the flow of visitors entering the
store, both having distinct peaks. Sales can be boosted as much as 30% if data from the
system is leveraged in a marketing campaign that targets passers-by.
This case has earned our customer $500,000 in extra sales per year across its chain of 30
stores.
Schedule a Demo Increase revenue with Focus system
