Four products underpinned by a single technology
Thanks to the Shopster software, a Wi-Fi router can be operated in four modes:
β’ Wi-Fi monitoring mode
β’ Hotspot mode
β’ iBeacon mode
β’ iBeacon monitoring mode
Thanks to the Shopster software, a Wi-Fi router can be operated in four modes:
β’ Wi-Fi monitoring mode
β’ Hotspot mode
β’ iBeacon mode
β’ iBeacon monitoring mode
β’ Digital advertising
β’ Outdoor advertising
β’ Offline advertising
β’ Yandex
β’ Mytarget
β’ MaximaTelecom
Automated technology makes field surveys obsolete.
An extensive infrastructure enables you to:
β’ Segment MAC address data by areas of interest
β’Analyze intersections with other locations to drive cross-retailer promotions.
A combination of MAC address and Cookies unleashes a number of marketing opportunities such as:
β’ Personalized online targeting
β’ Online advertisement effectiveness assessment
β’ Prospective audience profiling
β’ Analysis of audience response to ads
A retailer from Scandinavia compared the effectiveness of outdoor advertising with that of
digital ads. The company used online advertising to target those customers who had already
seen outdoor advertisements. For the experiment, Shopster Wi-Fi routers were installed on
billboards and in retailerβs store.
According to the findings from this case, the conversion rate was 5 times higher for the
prospects exposed to both outdoor and online ads than for those who had only seen outdoor
ads.
There is often a discrepancy between the traffic outside and the flow of visitors entering the
store, both having distinct peaks. Sales can be boosted as much as 30% if data from the
system is leveraged in a marketing campaign that targets passers-by.
This case has earned our customer $500,000 in extra sales per year across its chain of 30
stores.