12 Bolshoi Savvinsky lane

Focus People

New approach to people counting

People counting will allow you to:

People counting with over 98% accuracy

We use 3D video counters from the world’s leading manufacturers

• Xovis
• Vivotek
• Hikvision
• Countmax

All necessary functions in an easy-to-use interface

• Averaging periods and object for accurate marketing events performance evaluation

• A simple filtration system for rapid outlet performance evaluation

• Creating an unlimited number of different groups for comparison

• A multifunctional spreadsheet to compare anything that takes a long time to analyze in Excel or BI

Footfall data recovery in case of loss

A unique analytical algorithm designed to recover footfall data You can see incident statuses in the web interface and receive incident reports on a monthly basis.

Personal account with differentiation of user rights

Provide access to store managers with the right to analyze data only from their stores

Continuous control of visitor data accuracy

Three-tier control:

• People counter availability
• Traffic data availability
• Traffic data accuracy

Personal account with the user access rights differentiated

Import data on sales and number of checks for automatic conversion calculations

Over 150 satisfied customers We are trusted by companies from all over the world

New employee motivation system

A new motivation system targeted at the number of buyers rather than sales volume alone can be implemented. Once the new employee motivation system is launched, the conversion rate of the retail chain increases at least by 0.5%.

One of our clients with 40 retail stores calculated sales increase by $1,320,000 per year after the launch of a new employee motivation system.

Accurate breakdown of the marketing budget

Suppose that the marketing budget is 12,000,000 rubles per year. 4 of 12 marketing initiatives held within a year, with the intention to increase the number of visitors, did not return any additional footfall. The Focus People Counting System evaluates the instant effect of marketing events, which allows reduction of unsuccessful initiatives and a chance to increase successful ones. In this case, the marketing budget savings might total $65,000 per year.

Optimization of the staff schedule in the retail chain

In low footfall hours, there is no point in having the entire staff. In peak footfall hours, it is imperative to make sure that you have enough staff. Payroll can be reduced by 10.5% without any staff cuts by optimizing the work schedule during the day alone. This amounts to $120,000 per year for the average retail chain of 30 stores.

On the other hand, the turnover increases 3% to 5% thanks to optimal staff distribution during the busy hours. This amounts to $1,000,000 per year.

Make management decisions on a real-time basis Increase revenue with Focus system