Accurate breakdown of the marketing budget - Focus

Suppose that the marketing budget is 12,000,000 rubles per year. 4 of 12 marketing initiatives held within a year, with the intention to increase the number of visitors, did not return any additional footfall. The Focus People Counting System evaluates the instant effect of marketing events, which allows reduction of unsuccessful initiatives and a chance to increase successful ones. In this case, the marketing budget savings might total $65,000 per year.