Marketing spending optimization
The Focus Wi-Fi Analytics helped evaluate efficiency of locations and choose the best time for marketing activities at phone shops. Operating decisions based on obtained data boosted sales in selected shops by 42%.
High marketing spending, substantial costs on promoters. Need for a very fast expansion of phone shops operated by a large mobile operator.
A chain with many phone shops spawns great numbers of specific features when it comes to the overall sales and customer attraction process. With the Focus Wi-Fi Analytics, the mobile operator not only calculated the passing traffic but also determined the shops considered most promising in terms of footfall and selected time intervals for each shop, during which engagement of promoters would be most efficient. After a few decisions made on the basis of obtained data, all shops clearly felt the immediate effect, which led to the sales increase.
Sales increase in selected shops by 42%.