Cases
Increasing tenant’s sales by improving its product range
PROBLEM:
Dress Code* retailer approached the shopping center developer to ask for a discount due to sales decrease. The retailer has stores in two shopping centers of this developer.
SOLUTION:
The developer analyzed the retailer’s sales in both shopping centers where Dress Code had stores. The analysis revealed:
- The product range offered at a store in the shopping center 1 averaged 64% of the product range offered at a store in the shopping center 2.
- An ABC analysis identified the groups of products that generated the most revenue.
- Some popular product items were not represented at the store in the shopping center 2.
RESULT:
After the developer pointed out this problem to the tenant, the tenant expanded its product range in the shopping center 2. As a result, the tenant’s revenue soared 20%, while the income of the shopping center from rental payments rose by €76,000 per year.
*not tenants’ real names
Focus
Sales Flow
Sales Flow
Automated sales transactions collector
to control tenants’ turnover
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to control tenants’ turnover