Moscow,
12 Bolshoi Savvinsky lane

Cases

Employee engagement system based on the conversation factor

PROBLEM:

Sales reported by most chain stores stood well below projected expectations and leading outlets.

SOLUTION:

With the Focus People Counting System in place, the retailer analyzed overall performance of all chain stores and compared the conversion factor. With the Focus People Counting System in place, the retailer implemented a new engagement system that focuses on the number of customers, not just sales volume. A new concept meant a struggle for every potential customer, as the staff seeks to serve every single visitor.

RESULT:

Once the new employee engagement system is launched, the conversion factor of the retail chain increases at least 0.5%. A retailer with 40 outlets calculated that its sales surged 85.8 mn rubles per year after the launch of a new employee engagement system.

Focus People
Counting
Qualitative traffic data and their analysis
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