Москва, Хорошевское шоссе 32а

Cases “Mall”

Focus Sales Flow, Focus People Counting
Negotiating a discount for the tenant
A tenant’s sales and footfall analysis helped the shopping center discover the reason behind the tenant’s slumping figures and issue recommendations how to boost the traffic and impulse buying, having increased the turnover by 7%. A 35% discount was taken off the table.
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Focus Wi-fi
Increasing effectiveness of outdoor advertising and online targeting
By collecting mac addresses of people who saw outdoor advertising, the shopping mall used online advertising to target people who saw advertising offline, having increased effectiveness of the advertising campaign. +124% of new visitors, +128% of returning visitors.
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Focus People Counting, Focus Sales Flow
Tenant discount negotiations
A tenant’s sales and footfall analysis helped the shopping mall discover that the reason for slumping sales was with a store. A developer denied a 40% rental discount with reason but retained the tenant.
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Focus Sales Flow
Increasing tenant’s sales by improving its product range
A chain developer analyzed sales of two chain stores and identified popular products unavailable at a store with low revenue. A solution increased the tenant’s revenue by 20% and the income of the shopping center by 5.3 mn rubles per year.
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Focus Sales Flow
Tenant turnover audit, fraud analysis
Detailed analysis of tenant sales and test purchase for a unique algorithm, allowed to identify 6,900,000 rubles. for one quarter, hidden by the tenant during presentation to a shopping center at a rental rate of “percentage of turnover”.
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