Analysis of visitor traffic
and tenant sales
To retain customers, increase the revenue of tenants and the profit of the shopping center
About Us
The Focus System is an automatic measurement, and possible management of a shopper’s path to purchase
1 Technologies with the ability to collect data on a shopper’s movement and behavior inside a shopping mall or store: a people counting system, an automated tenant sales flow system, Wi-Fi analytics, video analytics and more.
2 Software is ready-made interfaces, which help ensure a 360-degree control over the situation, pinpoint problem areas and make decisions in your functional areas: common control, marketing, leasing.
Sensors all over the world
Of GLA managed by the Focus System
People tracked daily
Of expertise in retail property management
More than 170 satisfied customers We are trusted by companies from all over the world
Solutions for shopping malls and retail chains
The Focus System will allow you to make efficient management decisions
Focus Mall
A system designed to evaluate performance of the shopping mall on a real-time basis. Offering assistance in preparation for discussions with tenants, planning and evaluating performance of marketing events.
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Focus Retail
A solution designed to evaluate the performance of retail chains, adjust the staff schedule based on visitor traffic, plan and evaluate performance of marketing events.
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«Store development is not guesses or speculations anymore. It is about clear-cut predictions based on specific data. “How does one know, how many people should visit your location?! Have your actions caused an increase in visitors?! How much time does a customer typically spend in the store?! The Focus Retail will give answers these most important questions. An excellent tool for analysis and planning of any retail decisions.»
Marina Zabgayeva, Head of Marketing at Usupso
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In MTK "M2" (the second stage of the shopping center "Metropolis") we use a people counting system and an automated sales transactions collector to control tenants’ turnover Sales Flow from Focus. Integrated use of these products allows us to quickly evaluate the performance of the shopping center and each tenant separately, including tenants of the restaurant gallery.
Yerzhan Zhamalov, CEO of Tengri development LLC
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In the Avenue SouthWest shopping center, we use the automated sales collection system Focus Sales Flow to analyze and control the turnover of tenants. From the beginning of using the system, we receive monthly reports on the quality of the received sales data, which include identified periods of data absence, recovery periods, and reasons for data absence.
Artak Dagbashyan, manager of Avenue South West shopping and entertainment center
Find out moreFocus Technologies
We use advanced technologies to collect data about a visitor’s behavior during shopping
Focus People Counting
A people counter and a system designed to collect, aggregate and visualize visitor traffic data.
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Focus Sales Flow
Automated collection, uploading and processing of each tenant’s sales at the shopping mall.
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Cases
Sales of our customers increase by an average of 19% after implementation of the Focus products
Tenant turnover audit, fraud analysis
A detailed analysis of the tenant’s sales and a sample purchase by a unique algorithm revealed 6,900,000 rubles hidden in a single quarter, which the tenant did not report to the shopping mall although its rental rate was based on turnover percentage.
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Negotiating a discount for the tenant
A tenant’s sales and footfall analysis helped the shopping center discover the reason behind the tenant’s slumping figures and issue recommendations how to boost the traffic and impulse buying, having increased the turnover by 7%. A 35% discount was taken off the table.
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Increasing staff performance
An analysis of the average dwell time revealed discrepancies caused by less qualified staff of one of the shifts. Additional training and partial staff replacement increased the dwell time and pushed up sales by 8%.
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Visit format analysis to increase average check
A retail chain offering children’s products analyzed the store visit format with the Focus Wi-Fi Analytics to adjust a sales promotion and increase store sales in morning hours by 30%.
Find out moreFor Partners
Our partners earn on the sale of solutions, equipment, maintenance and other services.
Technologies that collect data on the movement and behavior of customers in the mall + web and mobile applications are ready-made interfaces that help to control the situation by 360 degrees, identify problem points, make decisions for everyone in their functional areas: general management, marketing, leasing.
Media events and publications
We are always in the center of events
Indoor People Counting with Focus Real-Time
As a result of the COVID-19 spread, the government has decided to limit the number of people allowed to be present inside shopping centers and stores.
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First Offline MAPIC Russia 2020 Expo After Long Lockdown
This year, we once again participated in the MAPIC Russia, the largest expo of commercial real estate in Russia.
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Focus Technologies Receives Its First International Award
Focus Technologies has received its first international award at the annual professional Global Retail Real Estate Awards.
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Depo Food Mall Analyzes and Monitors Tenants’ Sales Through Focus Sales Flow
We have partnered with the biggest food mall in the world. Its 11 thousand sq. m. floor accommodates 75 restaurant concepts and 60 farm stores. As of today, 99% of its tenants are connected to the Focus Sales Flow system that delivers analytics and monitoring of their turnover.
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Contacts
+7 495 137 77 44
info@focus.bi
Moscow
12 Bolshoi Savvinsky lane
119435
